Featured Campaigns
AI-generated creative designed to drive sales, not just impressions.
Kalade Skin — Skincare ad campaign
Brand: Kalade Skin
Category: Premium moisturiser for melanin skin
Campaign objective: Drive product page visits and purchases for women aged 18–40.
Kalade Skin is a premium moisturiser targeting melanin-rich women aged 18–40. The objective is to create scroll-stopping paid social ads that speak directly to the target customer and drive measurable conversions.
Creative variants
Variant A — Emotional/aspirational hook. Hook: “Your skin needs this.”
Strategy: Emotional, benefit-driven. Focuses on self-care and brand awareness.
Expected CTR: 2.5–3%.
Variant B — Identity Hook
Hook: “Made for Melanin. By Melanin.”
Strategy: Identity-led messaging builds instant trust by speaking directly to melanin-rich audiences.
Why it converts: Representation creates belonging, turning community trust into high purchase intent.
Expected CTR: 3.5–5%
Variant C — Identity-led hook. Hook: “Finally. Skincare made for YOUR skin.” Strategy: Speaks directly to melanin-rich skin, building loyalty and trust.
Expected CTR: 3.5–4%.
Why A/B testing matters
Different customer segments respond to different messages. Variant B (benefit-driven) typically converts highest, while Variant C (identity-led) resonates strongest with melanin-rich audiences. Testing all three helps brands find their highest ROAS.
Lumiveil Brand — Concealer ad campaign
Brand: Lumiveil
Category: Full-coverage concealer with niacinamide
Campaign objective: Drive concealer sales while educating on niacinamide benefits for skin clarity.
This full-coverage concealer targets women aged 22–40 who want coverage without clogging pores. The objective is to educate on the niacinamide benefit while driving add-to-cart and purchase conversions.
Creative variants
Variant A — Problem/solution hook. Hook: “Dark circles? Gone. Texture? Smooth. All day.” Strategy: Direct problem-solver for tired skin and texture concerns. Expected CTR: 3–4%.
Variant B — Confidence/aspirational hook. Hook: “The concealer that makes you feel unstoppable.” Strategy: Emotional confidence-building message that supports brand love and repeat buys. Expected CTR: 2.5–3.5%.
Variant C — Ingredient-led hook. Hook: “Niacinamide-infused. Won't clog. Won't crack.” Strategy: Ingredient-focused message for skincare-conscious buyers. Expected CTR: 3–4%.
Why these three angles
Variant A converts fastest by solving an immediate problem. Variant B fuels brand loyalty through emotional storytelling. Variant C attracts ingredient-conscious buyers already familiar with niacinamide. Together they capture different segments of the target market.
• Target audience: Women aged 22–40; All skin types; UK, US, Canada; Interests: makeup, skincare, beauty tech.
• Ad formats delivered: 1:1 Meta feed; 4:5 Instagram feed; 9:16 Stories and Reels; Square Pinterest pins.
• Expected performance: 2.5–3.5x ROAS; 3–4% CTR; Cost per purchase: £10–£18.